Whatever You Think, Think the Opposite

It's actually a book that my Creative Director recommends, basically for creative people to become more edgy, think out of the box. Check out Whatever You Think, Think The Opposite here. The phrase also constitutes...well, the mantra that I'm trying to imbibe for myself right this moment.

To be a well of ideas that never runs out, I think this mental state will do me a lot of good. Although it runs a bit contrary to that philosophy in another book on thinking and making decisions, entitled Blink. I've yet to read it, though.

Author Paul Arden, who also wrote other books on advertising and creativity such as It's Not How Good You Are, It's How Good You Want to Be, was the Executive Creative Director of advertising agency Saatchi & Saatchi during its hey days. His British Airways campaign is always regarded as one of the best advertising campaigns of all time.

A year before he died, he wrote a book entitled God Explained in a Taxi Ride, which (according to Wikipedia) "attempted to explain the meaning of life in 125 pages."

Take-home for me: Artists or writers like me always strive to find the best, most out-of-the-box, wowing ideas everyday...but at the end of the day always turn to God for life's true meaning I guess.